A University ‘made to change’ could not really keep its promise if it wouldn’t question everything around it. So, among many other things, the brand decided to challenge something: they are the ones that should learn to adapt to students, and not the other way around. This quest has led them to change their education model: now, every student at U-Erre attends ‘a different university’; that is, an experience made to suit their interests and possibilities.

Hechos para cambiar
México, 2022
Brand Strategy
Creative Direction