Hands down, Dino is the most acclaimed cookie by children in the Dominican Republic. And, to support their supporters with better development in their early learning stages, the brand launched a new proposition, Dino Kids, that aside from having more vitamins and less sugar, the cookies are shaped as numbers. As it has been the case with many other brand initiatives, this idea is in line with Dino’s DNA: to stimulate creativity and curiosity of children while they play.

Dino Kids
República Dominicana, 2022
Brand Strategy
Creative Direction
Film and Motion