Dino Cookies®

One of Dominican Republic kids’ favorite cookie brands has arrived in Central America.

For this launch, in countries for which the brand was still unknown, we created a campaign to convey the brand’s fun personality.

A 3D version of the brand’s main character, Dino, was featured in TV and digital touchpoints, having fun, singing, and dancing to the rhythm of our jingle.

Filled with Fun
Guatemala, El Salvador,
Honduras, Nicaragua, Costa Rica,
Dominican Republic
Value Proposition Design
UX Research
Business Model Strategy